Twitter Weekly Updates for 2010-01-17
- paul krugman – always a good read – on bankers without a clue. http://tinyurl.com/yhwtl2g #
- german investors to vote on exevitive pay http://tinyurl.com/yc4p723. how much is an executive worth? #
- is any banker using their bonus to help the poor people of #haiti? #
- apple's reluctance to open up its hardware and software to 3rd parties will prove to be a mistake http://tinyurl.com/yekxv5j #
- wall street bonuses – a PR nightmare. #FT. http://tinyurl.com/yka7rx5 #
- Too much Excel leads to bad business decisions. not everything can be quantified http://tinyurl.com/y8uuvdl #
- google not being evil in China! excellent marketing move. http://bit.ly/5BhKgc #
- change management conference. only $2300!! http://tinyurl.com/y9366ev #
- would angela merkel be a good company head? she has a hands-off leadership style – too much so perhaps #FT http://tinyurl.com/ydupsv6 #
Twitter Weekly Updates for 2010-01-10
- H&M cutting up unsold garments instead of giving them to the homeless – interesting to see how they respond http://tinyurl.com/yejrxsy #
- just completed an interesting job at a Berlin start-up in the medical field – communication training and mentoring #
- probably a change of goverment in the UK – what will this mean if you work or do business there? #
- do drivers need internet access as they drive? I say No, but companies are putting profit first says NYTimes http://tinyurl.com/y9eqv27 #
- very poor communcation by German banks about their debit card problems http://tinyurl.com/y88clfp #
- good point made here: is #Apple's lack of openness going to be a misake in the face of Goggles new phone? http://tinyurl.com/ydq7knx #
- #ryanair is anything but transparent in the way it deals with customers but is still successful Why? #FT http://tinyurl.com/yeen8ux #
- #walmart is aiming to change some of its purchasing models, but at what cost? #FT. http://tinyurl.com/y9n35mr #
- more change in the phama industry. #novartis buys another company http://tinyurl.com/y8kv4l5 #
Twitter Weekly Updates for 2010-01-03
- using a company's history can be very worthwhile. #FT http://tinyurl.com/ygkflr6 #
- I like the #FinancialTimes, but to have the head of Goldman Sachs as Person of the Year is just wrong http://tinyurl.com/yayx9d8 #
Twitter Weekly Updates for 2009-12-27
- we use twitter for business, but can twitter (the company) make money? http://tinyurl.com/yzgcatk #
- time for organizational change at Liverpool football club, I think. And at Hertha Berlin #
- Eurostar PR nightmare – trains stuck in chunnel http://tinyurl.com/yfz2jcf. how to get over this? they made good offer #
- facebook, twitter, linkedin – they're all good marketing tools, but we must use them intelligently #
- iPhone apps: eBay has one, should your company? http://tinyurl.com/ye4eodc #
- Rewriting history? NYTimes: Accenture, as if Tiger Woods Were Never There http://s.nyt.com/u/vnV #
- a very difficult thing to do – what's the best way to tell someone they are losing their job? #
- newsflash: middle managers are important! http://tinyurl.com/yag6dgk Once out of fashin, now back in – as they should be. a vital cog #
- intersting article on managing a team of survivors after organizational change related layoffs http://tinyurl.com/ydyqpt3 #
- excellent alternative analysis from union view of #ba strike – danger of macho management styles http://tinyurl.com/yb55xhb #
- christmas markets – a microcosm of german business http://tinyurl.com/yhjeoym #
Twitter used for business communication
As I have already said, social networking tools can be very useful – if used appropriately.
Here is a very good video that discusses how Twitter has been used successfully by one company to market its products.
Social networking tools for business – the good and the bad
I have already written about the value of corporate blogging – you can read that here. There are of course dangers associated with blogging and using other social networking tools.
Stephen Baker discusses some of the possible issues in an article in Business Week: “Beware Social Media Snake Oil“. As he says,
Employees encouraged to tap social networking sites can fritter away hours, or worse. They can spill company secrets or harm corporate relationships by denigrating partners. What’s more, with one misstep, one clumsy entrée, companies can quickly find themselves victims of the forces they were trying to master. Thousands of bloggers attacked Motrin last year because of an advertisement from the Johnson & Johnson brand they found demeaning to mothers.
I don’t really agree that employees will “fritter away hours”, but he does have a good point about the need to be careful about the kind of information that is put out.
In a related article “Is social business worth your time?” on the Harvard Publishing blog, Morten Hansen makes a point that might seem obvious, but is often forgotten in the rush to embrace new techniques and methods:
Social media tools are only useful for some problems. Managers need to ask, do social media tools solve my key challenges?
As well as as communicating externally, organizations should be looing at different ways of using social networking tools for internal communication. Again, it’s a question of choosing the correct tool. Employees in a high-tech company might be interested in the boss’ tweets, whereas such a tool would not be so well regarded by the staff at a more culturally conservative organization.
Social networking tools are not a panacea for all communication needs, but the right tool, used in the right way, can perform a very useful function.
Twitter Weekly Updates for 2009-12-13
- dealing with Germans: the tricky du/Sie problem. http://bit.ly/73FPbs. You can't really afford to get it wrong. #
- leaders need to present visions – sure, but they must be believable. http://tinyurl.com/ybjatyl #
- VW buys 20% of Suzuki. http://bit.ly/707gS3. At what point does a firm become unmanageable? Biggerr is not always better. #
- #twitter, #facebook etc are great ways for business to communicate, but … be honest- don't try to fool people. http://bit.ly/5ubR06. #
- salary is not the most important motivator despite what bankers say http://tinyurl.com/ye7sbkh from the #FT #
- change projects can have lots of resistance, there is always a reason, we just have to find it #
- Veränderungsprozesse können die Leistungsbereitschaft der Mitarbeiter erodieren. Was tun? http://bit.ly/8Rjrq0 #
- unglaublich . Stuttgart 3: 0 nach 10 Minuten!!! Eine sehr erfolgreiche Änderung #
- unglaublich . Stuttgart 3: 0 nach 10 Minuten!!! Ein sehr erfolgreicher Änderung #
- Stuttagart 2: 0 nach 7 Minuten!!! Ist das der Verdienst des neuen Trainers? es ist sein erstes Spiel #
- I'm checking out realtime tweets of popular trends on http://twitterfall.com #
- The Drucker Forum: Three Messages for Managers http://tinyurl.com/yjcp7w2 #
- wie gut ist Ihr Business-English? http://bit.ly/5qVdDv #
- war gerade joggen: mens sana in corpore sano #
- powerpoint ist nichts mehr als ein werkzeug http://www.sueddeutsche.de/kultur/578/496889/text/ #
- hat jemand dieses Buch gelesen? "Die sieben Irrtümer des Change Managements – und wie Sie sie vermeiden“ – - Willibert Schleuter. #
- RFID means a lot of change management. http://bit.ly/7ll4gq. New technology = org. change. #
- mein Blog … http://bit.ly/8Eg8HE – #changemanagement und #businesscommunication. pls comment. #
- #FT zeitschriften geht es besser als zeitungen http://tinyurl.com/yd9ay9n können verleger da was lernen? #
- #changemanagement bei dem VfB Stuttgart lässt zu wünschen: http://bit.ly/7T7RG0 letzte woche stand sein chef hinter ihm, jetzt rauswurf .. #
- interessante mp3s zum Thema #Changemanagement http://is.gd/5eP3N #
